Homeowners - think back a moment to your last re-finance or purchase transaction.... How did you chose your lender? According to a just released study by Lending Tree & Harris Interactive , chances are you probably signed on with the first lender you spoke with. True? Lending Tree reports that roughly 40% of homeowners surveyed went with the first loan officer they spoke to. As restated in a Forbes article on the report, 2 out of 5 buyers take the very first home loan deal presented to them, regardless of whether a better one could be had. Curiously, 96% of the survey participants said they compared prices when shopping for anything else besides mortgages. Heck, the average consumer compared at least three home computers before buying. And special question for all the Realtors: How many houses did that buyer look at before picking "the one" to make an offer on? The end result? Only 28% surveyed felt confident that they got the best possible...
Information for Buyers and Sellers of Chicago Area Residential Real Estate. Learn more at mhwasserman.com.